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Quality Content is the ‘Fine Wine’ of Private Cinema

by Sam Cavitt |

In 1992 Bruce Springsteen released a song titled 57 Channels (And Nothin’ On).  Who knew just how foretelling that would be?  Now, when we could all use some compelling and fulfilling diversion, we find ourselves in front of on-screen menus offering many times 57 choices and, arguably, still nothin’ on!  Not only that, there is nowhere to go.  That is, if we want to have a true cinematic experience.  Sure, some of those onscreen choices offer movies.  Some are even new releases.  But, if we want to enjoy the singular experience of being transported to another time, place and actuality, that was once recognized as going to the movies, it is currently mostly available in a markedly watered down form. 

In this article, I had the opportunity to interview a number of colleagues who share a belief that we don’t have to settle for a diluted form of the cinematic experience.  That in fact, getting the good stuff is worth extra effort and, yes, investment.  That settling for compressed formats on small screens (anyone see the iPhone ad that touts movie downloads?  “How is that possible?” she says.  “Why is it possible?” we should all ask!) and tiny speakers is like hearing Mozart in an elevator, drinking a Château Lafite Rothschild wine-cooler in a paper cup and viewing the Sistine Chapel on your phone.  

We stand at a crossroads.  One path leads to an industry that delivers excellence and an audience that desires quality, the other road is to a place where neither is recognized.   

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Sam is the founder and CEO of Paradise Theater, a company that provides comprehensive private cinema design, engineering, and project management. Sam focuses his efforts on maintaining the highest standard of excellence and sharing the pleasures of fine private cinema with the industry and the world.

Sam also spearheads Cinema Connoisseur, the name of our blog but more importantly, an initiative to build a community of enthusiasts - “cinema connoisseurs” - both professional and public to embrace and enhance the world of private cinema and film.