Good is the enemy of great.” This quote by Jim Collins, author of Good to Great sums up the state of the home theater industry. That’s why I almost titled my article “Doing well, could be better!” To repurpose another Collins quote, That is why we have proportionally so few great home theaters, because we have a lot of good enough home theaters. Few people aspire for the great because we make it too easy to settle for good enough.
Oh, I understand. Not every prospective client who comes our way is asking for the very best. Even those who can afford it. So we carry on offering the conventional wisdom of budget consciousness and competitive value as responsible business owners and service providers of home entertainment services. Uh, did this last sentence bore you as much as it did me?
We are stumbling down a ramp of commoditization to a predetermined destiny of mediocrity! Wake up! It does not have to be that way! Other passion investment industries lead with luxury and reap the rewards. These have created for themselves and their clientele a superior state and are living that dream destiny today! It is a future entirely within our reach. But only if we are willing to live for it.
I hope you enjoy the article, are challenged, and choose to join me in living an audaciously excellent destiny we create.